the z list 💥🧿✨ i'm a founder again

A New Chapter: Introducing Lore

Fandoms have always been part of my life. Growing up, I saw how the internet could connect people through shared passions—whether it was for a boy band, a piece of art, or a historic moment. I’ve also seen the ways these communities struggled to find clarity amidst the noise, with no single space that could capture the depth of their obsessions.

Today, I’m proud to announce Lore: a home for the obsessed.

The idea for Lore has been years in the making. As a teenager immersed in fandoms, I learned how passionate communities could shape our understanding of the world. Later, through investing in consumer startups and engaging with cultural communities globally, I realized the untapped potential of creating a dedicated space for this passion to thrive. Lore brings all of that full circle.

Lore is my answer to the fragmented, chaotic state of cultural exploration online. It’s not just a platform—it’s a reimagination of how we engage with the things we love. From the obscure to the mainstream, Lore brings together curiosity, context, and community into a single, personalized experience.

Our goal is to create a platform that doesn’t just adapt to your interests but deepens them. Imagine a place where the things you love are explored, celebrated, and brought to life with context and care—whether it’s a favorite Broadway musical, a conspiracy theory, or the lore behind your favorite athlete’s career.

Becoming a founder (again) has been the most meaningful leap of my career. It’s an opportunity to shape the future of how we consume and contribute to culture. Lore is deeply personal to me, and I’m beyond excited to share it with the world.

This moment wouldn’t be possible without the people and experiences that shaped me. To my mentors, colleagues, friends, and the communities I’ve been a part of—thank you for inspiring me to take this leap.

Lore is launching soon, and I can’t wait to share more with you. For now, I’d love for you to join me on this journey. Stay tuned—this is just the beginning.

Welcome to Lore, Internet Archaeologists. Adventure Awaits.